Coming soon pages are a rather young concept on the internet. Back in the day, when a new business was planning to launch a website, one day there was no website, and the next day the thing was live … just like that with no warning.
Nowadays, marketing works a little differently. Everything needs to build up a sufficient amount of buzz, virality, and other new-English words before it can see the daylight. And this is where coming soon pages come into play.